LogoBrandingFigmaIllustratorBrand guidelines

Visual Identity & Logo

A memorable brand that sets you apart instantly.

Your visual identity is your brand's silent language. We create coherent and distinctive graphic systems — from logo to full brand guide — that communicate your values before a single word is read.

What's included

Our service in detail

Creative research & moodboard

Analysis of your sector, competitors and inspirations to define a differentiating artistic direction.

Scalable & vector logo

Main logo + variants (light bg, dark bg, monochrome, favicon). SVG, PNG and PDF files delivered.

Strategic colour palette

Primary, secondary and neutral colours chosen for psychological impact and cross-medium consistency.

Custom typography

Font selections that embody your brand personality, with precise usage guidelines.

Complete brand guidelines

Comprehensive reference document: logo, colours, typography, spacing, iconography, usage examples.

Templates & collateral

Email signatures, social media templates, business cards, document headers — everything ready to use.

Our approach

How we work

01

Creative brief

Exploration of your brand, values, target audience and inspirations via a detailed questionnaire.

02

Research & art direction

Presentation of 2 to 3 distinct visual directions with moodboards and logo concepts.

03

Logo design

Development of the chosen direction, iterations and refinements based on your feedback.

04

Brand system

Extension of the identity to all elements: colours, typography, iconography, templates.

05

Full delivery

Finalised brand guidelines, all source files, and usage guide.

FAQ

Frequently asked questions

How many logo proposals will I receive?

We present 2 to 3 distinct creative directions. After validation, we develop the chosen direction with up to 3 rounds of revisions.

Do I receive the source files?

Yes. You receive all vector files (AI, SVG), PNG exports at various resolutions, and Figma files.

Can I use my logo on all media?

Absolutely. We deliver variations adapted for each use case: web, social media, print, embroidery, etc.

GH Consulting

Ready to get started?

Book a free 30-minute discovery call. No commitment, we reply within 24h.

Book my free call